T.C.Look at an event poster, company logo or info-graphic, and the best ones are often simple and clean. They might even seem so natural—so obvious—you can’t imagine them any other way.

T.C. created the 50th anniversary logo for Seneca Park Zoo. Click the logo for a larger version.That’s the illusion of great marketing and design. And why T.C. is good at his craft.

A marketing pro for the Monroe County Parks System, T.C. got an early start at the drafting table of his dad, an architect. But it was his time on the Information Design track at Nazareth College that crystallized where he would take his passion.

“It gave me a well rounded approach to all aspects of graphic design,” he says.

“There was a lot of focus on writing and how people actually process and like to look at information.”

Rochester International Film Festival poster.Today, T.C., of Irondequoit, NY, divides his time between his day job with the parks system, freelance logo and web design, non-profit volunteerism and photography. He attributes his interest in picture-taking to an early, post-college gig at George Eastman House, a museum dedicated to film and photography.

“You can’t help but be constantly influenced by the best photographers, designers and historians,” he says of his time there. “I learned another degree’s worth working in their marketing department.”

He’s put that informal education to good use, having shown his photography at Rochester’s Image City Photography Gallery.

“It’s a really great little gallery space,” he says. “They really know how to nurture photographers.”

Where does a guy with such a busy schedule of professional pursuits feed his need for inspiration? He says he gets the juices flowing with 1930s WPA posters, Abbey Road, Edward Hopper and a nice, oaky cabernet. Among other things.

“Time periods, certain albums, different places that have a good energy, certain filmmakers,” he says of his sources for inspiration.

“All of that becomes this mash-up in my head, and when I go to create something, it just comes pouring out in different degrees.”

And the work of the illusionist begins.

 

Check out T.C.'s photography. Click the image to visit his gallery online.See more: www.tcpellett.com

Say hi: info@tcpellett.com